Helping CMOs Find the Agency
Resources they'll Keep
Marketing leaders agree cultural alignment is a make-or-break factor in great client-agency partnerships.
We all respect the agency partnerships that start strong and increase in value over time.
Companies that want to hire their best choice creative agencies and marketing partners rely on our marketing experience and cultural data-driven approach to agency search and selection.
Our CultureFit™ Model uses organizational data to ensure a great team fit between advertisers and their agencies, reducing the risk of false starts or missteps during times of needed change.
Building Confidence in Agency Hiring Decisions
Our innovative, data-driven search process creates across the board client confidence in both agency selection and the financial investment that follows.
- Cultural cues and innovative teaming exercises provide insightful client-agency experiences so you know what it will be like to work together
- First party cultural data helps clients to compare and contrast the best qualified candidates a number of ways to understand differences in team culture
- Agencies that align with client culture understand what's important and how client strategy and investment decisions are made
How It Works
We recruit candidate agencies for clients via a gated, decision-making process.
We evaluate agency Chops and Courage and Cost (the easy part) to advertiser-agency team Collaboration and Cultural Fit (the important part).
Our search process helps clients understand candidate agency fit, agility and commitment, as well as agency content creation and investment potential.
We recruit the best qualified agencies to present proposals and programs custom-designed to meet a client’s strategic challenges.
Our depth of marketing expertise ensures the agency work proposed is on strategy and merits the client’s financial investment.
What type of new Agency do you need?
