Company diversity objectives often include hiring marketing suppliers and agency partners as a key strategy.
ROJEK helps its clients develop an appropriate diversity supplier search framework for dialogue and decision-making as they seek to hire their best choices agencies and marketing suppliers; the talented people who will work align with their values and work collaboratively towards shared goals.
ROJEK helps its clients recruit the candidate agencies that meet selection criteria, have true partnership potential and are aligned on vision and company values.
Our proprietary platform measures the core values important to people inside and outside the organization, including emerging values that shape ways of working together and communicating.
The cultural constraints and headwinds to full team engagement are also identified.
Aspirations as to desired cultural values help align and integrate diverse teams and create confidence that what is desired is indeed achievable together.
Brands may want to hire those marketing service suppliers and agency partners that best support a company’s goal to effectively market their own products/services to diverse communities.
Other companies select agency partners that demonstrate active engagement with minority communities as credible evidence of shared core values in action.
A diverse marketing supplier is a business that is at least 51% owned and operated by an individual or group that is part of a traditionally underrepresented or underserved group.
Common classifications are small-business enterprises (SBEs), minority-owned enterprises (MBEs), and woman-owned enterprises (WBEs).
Over time, the definition of diversity has expanded to ownership by other minority groups such as LGBTQ, veterans, and proprietors with disabilities.