Agencies that consistently win pitches, attract clients, and meet growth targets don’t do so without an inspired game plan.
Winning requires a collaborative effort, modern approach and some seriously competitive strategies. Our one day on-site Workshop, featuring The Agency Growth Toolkit© will empower your team to win more business, more often.
Agency Growth Toolkit©
Did you know there are over 120,000 ad agencies in the US alone and over a half a million worldwide? With Numbers like that, it’s no wonder it’s hard to land clients. Our Agency Growth Toolkit© is an innovative new business development program designed to help agencies compete more effectively and win new clients. The content is created based on 25 years of insights and experiences by Rojek Consulting. The strategies outlined in the Agency Growth Toolkit© were gained by brokering countless deals between Fortune 500 clients and agencies of all types.
Are you tired of:
Problem: Always being 2nd best or worse?
Solution: Then you need to figure out how to finish first and win.
Problem: Not making it past the Request for Proposal stage?
Solution: Get help building a stronger agency brand story to attract new clients.
Problem: Feeling like you’re recycling the same old Agency story?
Solution: Get a fresh perspective on what counts with clients that hire ad agencies.
Feeling like you’re recycling the same old Agency story?
The Agency Growth Toolkit© delivers a process with over 250 pages of insider tips, user-friendly tools and illustrated examples. The result? A new business game plan with modern strategies that gives you the winning edge - for your next pitch and for years to come.
Agency Toolkit FAQs
WHO CREATED THE AGENCY GROWTH TOOLKIT?©
ROJEK has advised advertisers and Fortune 500 companies for 25 years on their search and selection of advertising agencies. As you might imagine, ad agencies continually connect with us and ask us a gazillion good questions. We have answers, and a unique Point of View to share on how agencies can compete for and win new business in way that clients value. That’s why and how the Agency Growth Toolkit© was created.
WHAT IS IT EXACTLY?
In a word, Content. Also, a soup to nuts planning process, a reference guide, a Bible of New Business practices, an Insider's View of what it takes to compete and succeed in today's new business climate. All designed to help agencies win new clients. It’s organized into five robust sections: PLAN, POSITION, PROMOTE, PITCH and PRESENT.
You might benefit from a topic specific advice or choose to go deeper and rethink how you go to market in 2017.
SO IS THIS JUST ANOTHER “HOW TO…” BOOK?
Think of it as a self -directed tour of "all things new business".
It’s an in-depth package of material, surveys and tools that you and your team can work though together.
(Or you just keep handy for those hard-to-make decisions in the 11th hour of a big pitch.)
SOUNDS LIKE WORK IS INVOLVED. HOW LONG WILL THIS TOOLKIT™ PROCESS TAKE?
If you do it all, and you involve your team, with strategic thinking, deft decision-making, and diligent execution, the full process can take 4 to 6 weeks to complete.
(Or you read it front to back in 3 days and be smarter for it.)
WHAT EXACTLY WILL MY TEAM WE BE DOING?
Reducing frustration and preparing to win.
Immersing themselves into a client-centric view of agency selection.
Thinking strategically, reflectively and holistically about your agency new business strategies.
Challenging the agency to validate or improve the way you do things.
Completing tools with prompts, samples and Tip sheets to review together, make decisions.
Translating water cooler ideas into action plans.
Gut checking yourself in the heat of competition to make sure the team does everything critical to clients for the win.
WHAT SHOULD WE EXPECT AS THE FINAL OUTCOME?
Smarter and more selective agency new business activity that actually tuns into agency new business revenue. The Agency Growth Toolkit© helps agencies create an integrated, multi-media marketing plan for your agency brand to execute for new business success.
IS THE AGENCY GROWTH TOOLKIT™ WORTH THE PRICE?
One win and you’ve got your ROI.
It's a cost effective alternative to industry conferences, workshops or new bus consultants fees. All the answers, in one place, at one great price.
SOUNDS LIKE A LOT OF WORK, and we are busy....?
Chasing new business? jk...We will help with questions you may have... send an email to schedule time to speak with a Rojek Consultant.
5 Strategies to Boost Business
Plan for Revenue Growth
The PLAN Module examines the agency’s competitive strengths and shapes its brand offering, with advice and fresh insightful prompts from our Self-Discovery Tools.
Position More Competitively
The POSITION Module helps the agency articulate its value proposition relative to its competitors for crisp and clear competitive advantage.
Promote More Creatively
The PROMOTE Module helps your team not only express the agency brand content more creatively but also develop an integrated communication plan to execute in market.
Pitch to Win
The PITCH Module helps your team better identify hi- value new business opportunities to compete for in-market; it guides you through each nuanced step in a competitive agency review process with client-centric insights and winning strategies.
Present with Confidence
Agencies that consistently win pitches, attract clients, and meet growth targets don’t do so without an inspired game plan. Winning requires a collaborative effort, modern approach and some seriously competitive strategies. Our one day on-site Workshop, featuring The Agency Growth Toolkit© will empower your team to win more business, more often.
New Strategy. New You. New Business.
Today’s agency industry environment is nothing short of cut-throat and unforgiving.
It's time to cut the crazy!
ROJEK has depth and breadth of client organizational insight as to what really drives agency selection and retention. Leverage it to equip your new business team with modern practices. Compete more strategically and successfully!