Machines are taking over the agency world. Following the great resignation where agency owners stated “talent” as the number one concern about the industry, I am surprised how many are still fearful to lean into the machines more. Just think about it from a talent and cultural perspective for a moment. Machines process information 1MMX+ faster […]
Avoid putting your Digital Marketing on Autopilot. Improve your Digital Marketing business results. Recognize any of these common watch-outs? Apply these 5 fix-it strategies to include broader and core Marketing competencies with your Digital Marketing performance metrics. There are dangers in decision making using popular Digital Marketing metrics in a silo. Let’s call it Marketing […]
There have been more books written about the power of purpose than any time in history. You’ve read them. You’ve heard speeches about them. You know, the ones that speak of how brands are not what they sell but what they stand for. The popular advice that brands should be of greater value than the sum of […]
Marketing Resource Management for Franchise-based Brands Most franchise brand marketers agree they operate within unique company cultures with distinct opportunity and challenge. CMOs continuously champion the cause for investment in marketing and advertising to accelerate brand growth and expand the network. The top performers understand in-housing vs outsourcing strategies to make the most of their […]
Agency leaders need a game plan to finish strong and avoid the tie.
Agency leaders need a game plan to finish strong and avoid the tie.
New Practices for Brand Marketers The search for the right marketing agency and creative partner is a little bit like going to the dentist. It can bring you the anticipation of feeling refreshed and confident or depending on your prior experiences, that all too familiar sense of dread. Traditional agency sourcing models have evolved […]
Charming Lesson for Marketing Leaders One could argue that most elected officials are brand-builders in their own right, masters at tailoring their message for the market. But the history buffs among us can look to our favorite brand-building President, Theodore Roosevelt, for some fresh inspiration. Widely considered by historians to be one of the best […]
Despite being born and raised in Football Hall of Fame city, a super destination for every football fan, I’m no Adam Schefter. But after 30 years of marketing consulting for clients, I understand the design and culture of championship team performance. The NFL’s top two teams will soon battle for greatness on one of the […]
Standing in front of an orchestra, a band, or a chorus and beating time does not make one a conductor. But to bring forth thrilling music from a group of singers or players, to inspire them to excel, to train them to become musicians themselves, personally to feel the power of music so deeply that […]
In today’s digital age, advertising is more important than ever. But with the complex requirements that come along with managing an effective advertising schedule, many companies struggle to reach their target audiences effectively. However, those companies that utilize the services of an advertising agency find themselves prospering in a crowded marketplace. If you’re looking for […]
This is an update of a popular post regarding advertising agency search and multiple agency teaming practices. Plus I recommend a useful new book by a fellow “lover of collaboration”. Enjoy this second helping! The Gathering Whether preparing the table for a big family event or tackling an ambitious marketing goal, mobilizing the right team […]
Summertime is the perfect season to invest effort in improving how client-agency teams work together, and fix it if they are not. As leading advertising industry consultants, we see current reasons behind the ongoing churn in client-agency relationships: Companies change ad agencies to bring on additive capability they don’t get from current resources or to resolve a problem with their current […]
The year of 2016 is the year of the Superhero. New movies are breaking record box office numbers; amped up studios plan to release eight more films in 2016 alone, something never done before. People love superheroics. Clients are looking for magical powers too. The new business year offers everyone a fresh start at the […]