Agency Search

How Many?

Posted on

Sweet Question.  How many Advertising Industry Agencies does an advertiser need to evaluate to find the right one? Knowing how many of anything is a balance of how many we think we want vs. how many are actually good for us. When is many too many? When is many still not enough? How many is […]

Agency Search

Elephant Theory

Posted on

Three elephants walk into a bar… It sounds like the start of a joke, but there is nothing funny about the impact that a few elephants can have on the retail landscape. While there are many, let’s start with the three named Google, Amazon and Walmart. Here’s the Punch… Google can put Amazon out of business. Amazon […]

Agency Search

Growing Inside Out

Posted on

Where does Growth Come from? Everyone wants to grow, especially during times like these. Most brands have ambition. Many have growth plans. Business owners and marketers understand the sweat equity and grit it takes.  So with all that intention, and despite what people showcase about their efforts, why is real growth so rare? It can’t be that people are […]

Agency Search

President’s Day Meets Brand-Building

Posted on

Charming Lesson for Marketing Leaders One could argue that most elected officials are brand-builders in their own right, masters at tailoring their message for the market. But the history buffs among us can look to our favorite brand-building President, Theodore Roosevelt, for some fresh inspiration. Widely considered by historians to be one of the best […]

Agency Search

How does Creativity Drive Sales?

Posted on

Ask advertising industry and non-industry folk alike what makes for a great campaign and you’ll likely hear the same response – creativity. It’s something we can recognize and admire, like a sense of taste or style, but are not sure exactly where it comes from, how to replicate it for ourselves, or what about it […]