Sure Purpose is Nice, but Real Marketing Power is…

Posted Posted in Advertising Management, Brand Management, Cultural Fit, Marketing, Marketing and Advertising

There have been more books written about the power of purpose than any time in history. You’ve read them. You’ve heard speeches about them. You know, the ones that speak of how brands are not what they sell but what they stand for. The popular advice that brands should be of greater value than the sum of […]

How Franchise Brands Grow Faster

Posted Posted in Advertising Management, Agency Search, Brand Management, Cultural Fit, Marketing, Marketing and Advertising, Organizational Culture

Marketing Resource Management for Franchise-based Brands Most franchise brand marketers agree they operate within unique company cultures with distinct opportunity and challenge. CMOs continuously champion the cause for investment in marketing and advertising to accelerate brand growth and expand the network. The top performers understand in-housing vs outsourcing strategies to make the most of their […]

Open vs. Closed Agency Review?

Posted Posted in Advertising Management, Agency Search, Cultural Fit, Marketing and Advertising

New Practices for Brand Marketers The search for the right marketing agency and creative partner is a little bit like going to the dentist. It can bring you the anticipation of feeling refreshed and confident or depending on your prior experiences, that all too familiar sense of dread.   Traditional agency sourcing models have evolved […]

Are you CMO Material?

Posted Posted in Marketing, Marketing and Advertising, Organizational Culture

Change Management is Marketing. Earn a Triple A Rating: Marketing leaders today are valued for their business acumen, analytical minds and adaptability. Most are focused on helping their companies implement fundamental shifts in the digital economy to retain customers and find new ways to grow. The best ones see themselves as agents of change. In […]

CMO’s lead teams with “Clear eyes, full hearts.”

Posted Posted in Agency Search, Cultural Fit, Marketing, Marketing and Advertising

CMO’s lead teams with “Clear eyes, full hearts.” CMOs can lead remote teams with a cohesive culture that connects across their networks, employees and their agency partners, transcending geographic and social differences. I confess to a little binge watching Friday Night Lights here during fall football season! Who doesn’t get fired up when we see […]

Why do our (best) Agency Partners Sometimes Disappoint us?

Posted Posted in Agency Performance, Agency Search, Cultural Fit, Marketing and Advertising

Three client-agency challenges & solutions to work better together Dog gone it. We want our relationships with our agency partners to be great, and result in great work. Sometimes they don’t. (Sigh.) Delays happen, complexity sets in, frustrations grow. Discover the reasons why. Then beat the dog days of summer with fresh, practical solutions to […]

Agency Relationships Can Be A Real Trip

Posted Posted in Agency Performance, Agency Search, Conflict Resolution, Cultural Fit, Marketing and Advertising, Organizational Culture

I remember driving to Florida for a holiday break with a friend a long time ago.  As teenagers with no income of our own, we decided to drive through the night without stopping. What we saved in hotel expenses, we more than made up for in memories. Part of any such right of passage are […]

Become Undeniable

Posted Posted in Cultural Fit, Marketing and Advertising

Agency Growth doesn’t come from just winning a pitch. When a pitch is won, there’s something that usually matters more than anything else. The win is rarely just because of a piece of work, a plan or an impressive tech stack. The deciding factor is the totality of the entire team coming together. The choice and the agency become undeniable. I’ve lost count of how […]