Cultural Fit.

Become Undeniable

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Agency Growth doesn’t come from just winning a pitch. When a pitch is won, there’s something that usually matters more than anything else. The win is rarely just because of a piece of work, a plan or an impressive tech stack. The deciding factor is the totality of the entire team coming together. The choice and the agency become undeniable. I’ve lost count of how […]

Cultural Fit.

Culture can be your Superpower

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How to Build Cultural Capital in a messy world As eyes stayed glued to media outlets reporting election results, one thing becomes more clear. Today people make choices through the lens of character, values and cultural filters as much as they consider issues of politics and public policy. We are voting for the who and the how […]

Cultural Fit.

Sound the Call for Cultural Connection

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Strengthen Marketing Teams, Increase Cultural Capital Cultural Capital is the emerging frontier of competitive advantage. Brands need it more than ever. Increasing cultural capital starts with building influential connections through the company’s teams of marketing resources. The brand teams, creative agencies and digital marketing suppliers who work closely together to make sure the brand shows […]

Agency Search

Elephant Theory

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Three elephants walk into a bar… It sounds like the start of a joke, but there is nothing funny about the impact that a few elephants can have on the retail landscape. While there are many, let’s start with the three named Google, Amazon and Walmart. Here’s the Punch… Google can put Amazon out of business. Amazon […]

Agency Search

Growing Inside Out

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Where does Growth Come from? Everyone wants to grow, especially during times like these. Most brands have ambition. Many have growth plans. Business owners and marketers understand the sweat equity and grit it takes.  So with all that intention, and despite what people showcase about their efforts, why is real growth so rare? It can’t be that people are […]

Marketing and Advertising

Road to Brand Recovery

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Do We Still Need Advertising Industry Agencies? In a stalled economy marked by decreased sales, reduced work forces and slashed media budgets, companies may think that marketing leaders no longer need their advertising agency partners by their side. At least not like they used to. Under pressure to conserve cash, brands may think that their […]

Marketing

Shifting Sands

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How should Ad Agencies be rebranded? Marketing leaders can feel pressure to justify the dollars spent on advertising agency fees yet are reliant on external advertising industry suppliers to execute their brand strategies. They face questions regarding the future need for external agencies, their value and of course, their ROI. Perhaps the advertising industry suffers […]