Cultural Fit

B2B Marketing Needs More Heart

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B2B Marketing

Consider marketing programs that are working. Often their advertising campaigns are designed to appeal to the head and the heart to move the target market to take action. They communicate a brand value proposition that fulfills both the rational and emotional needs. After all, people don’t buy chocolates on Valentine’s Day simply to satisfy hunger. […]

Marketing and Advertising

Invited to Pitch? 5 Must-Dos To Win

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Spooked by the latest New Business Pitch? Five wickedly smart things Advertising Agencies should do Right Now. Most of my posts wax a bit philosophical. This one is the opposite. It provides practical, tactical and dare I say, prescriptive agency new business development advice. It also reflects the degree of urgency many creative, media and […]

Agency Performance

2018 Budget Season is Here

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Budgeting

A New Mentality – It’s Time for Agency Partners to Embrace 2018 Budget Season Marketing can be lots of fun— budgeting season is not. With crisp fall weather as a reminder that fourth quarter is around the bend, companies that hire creative and media agencies will soon begin the ritual of annual budgeting and planning. […]

Agency Search

Determine Cultural Fit – 3 Steps for CMOs

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Marketing leaders focused on digital transformation need to find creative agencies and media partners that can anticipate what opportunities exist, and then partner together to get the job done. Cultural fit is key! The holy grail for CMOs is high performance teams with well-choreographed movements among agencies, brand partners and their own people. Their job […]

Advertising Management

Summer Project Worth Doing: Upkeep for Advertising Agency-Client Teams

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Summertime is the perfect season to invest effort in improving how client-agency teams work together, and fix it if they are not. As leading advertising industry consultants, we see current reasons behind the ongoing churn in client-agency relationships: Companies change ad agencies to bring on additive capability they don’t get from current resources or to resolve a problem with their current […]

Marketing and Advertising

It’s a Jungle Out There: Rethink Social Marketing Team Practices in 2017

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Social Marketing

Today’s marketers want to attain omni-channel consumer engagement. But with evolving platforms, technologies and social strategies – it’s a jungle out there. Larger organizations discuss centralized vs decentralized team design and in-sourcing vs outsourcing options. In smaller, growing companies leaders seek more hands on deck to improve how they manage their brand messaging across social […]

Agency Performance

Blood, Baseball & Business

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What Motivates Championship Team Performance? The Cleveland Indians are a high performance team that continues to give their blood, sweat and tears this postseason. Fans are acutely aware that the close-knit brotherhood keeps their sights on the bigger picture: Winning the World Series – for the first time since 1948. Like our beloved Cavs, ending a […]