An accomplished carpenter felt ready to retire. He told his boss of his plans to leave in order to live a more leisurely life with his wife. He would miss the paycheck, but he had saved enough to be able to quit and enjoy a modest lifestyle. The contractor was sorry to see such a […]
Rumor of an impending threat has worried the kings and queens of today’s marketing diminions for some time. This ever-evolving beast is said to be so demanding, so consuming that even the most well-tuned marketing functions are being forced to confront its influence. Well fellows, the content marketing beast has arrived and she’s not going […]
Consider marketing programs that are working. Often their advertising campaigns are designed to appeal to the head and the heart to move the target market to take action. They communicate a brand value proposition that fulfills both the rational and emotional needs. After all, people don’t buy chocolates on Valentine’s Day simply to satisfy hunger. […]
Lorraine Stewart & Nancy Hill Announce New One-Day Agency Growth Workshops 2018 Agency New Business Lies Ahead Success in the advertising industry demands that agencies evolve their services and prepare to implement sharp new business development plans. We know it’s a challenge for an agency to stay relevant, differentiated, competitive and generate revenue growth. If […]
Spooked by the latest New Business Pitch? Five wickedly smart things Advertising Agencies should do Right Now. Most of my posts wax a bit philosophical. This one is the opposite. It provides practical, tactical and dare I say, prescriptive agency new business development advice. It also reflects the degree of urgency many creative, media and […]
A New Mentality – It’s Time for Agency Partners to Embrace 2018 Budget Season Marketing can be lots of fun— budgeting season is not. With crisp fall weather as a reminder that fourth quarter is around the bend, companies that hire creative and media agencies will soon begin the ritual of annual budgeting and planning. […]
Marketing leaders focused on digital transformation need to find creative agencies and media partners that can anticipate what opportunities exist, and then partner together to get the job done. Cultural fit is key! The holy grail for CMOs is high performance teams with well-choreographed movements among agencies, brand partners and their own people. Their job […]
Summertime is the perfect season to invest effort in improving how client-agency teams work together, and fix it if they are not. As leading advertising industry consultants, we see current reasons behind the ongoing churn in client-agency relationships: Companies change ad agencies to bring on additive capability they don’t get from current resources or to resolve a problem with their current […]
Today’s marketers want to attain omni-channel consumer engagement. But with evolving platforms, technologies and social strategies – it’s a jungle out there. Larger organizations discuss centralized vs decentralized team design and in-sourcing vs outsourcing options. In smaller, growing companies leaders seek more hands on deck to improve how they manage their brand messaging across social […]
What Motivates Championship Team Performance? The Cleveland Indians are a high performance team that continues to give their blood, sweat and tears this postseason. Fans are acutely aware that the close-knit brotherhood keeps their sights on the bigger picture: Winning the World Series – for the first time since 1948. Like our beloved Cavs, ending a […]
And now we welcome the New Year, full of things that have never been. – Rainer Maria Rilke, German Poet The inherent attraction of anything new is the sense of expansive possibility it affords us; the way a new color refreshes an old room or a new diet inspires us to think we can actually drop old […]