Cultural Fit.

Sound the Call for Cultural Connection

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Strengthen Marketing Teams, Increase Cultural Capital Cultural Capital is the emerging frontier of competitive advantage. Brands need it more than ever. Increasing cultural capital starts with building influential connections through the company’s teams of marketing resources. The brand teams, creative agencies and digital marketing suppliers who work closely together to make sure the brand shows […]

Agency Search

Elephant Theory

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Three elephants walk into a bar… It sounds like the start of a joke, but there is nothing funny about the impact that a few elephants can have on the retail landscape. While there are many, let’s start with the three named Google, Amazon and Walmart. Here’s the Punch… Google can put Amazon out of business. Amazon […]

Agency Search

Growing Inside Out

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Where does Growth Come from? Everyone wants to grow, especially during times like these. Most brands have ambition. Many have growth plans. Business owners and marketers understand the sweat equity and grit it takes.  So with all that intention, and despite what people showcase about their efforts, why is real growth so rare? It can’t be that people are […]

Cultural Fit.

B2B Marketing Needs More Heart

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B2B Marketing

Consider marketing programs that are working. Often their advertising campaigns are designed to appeal to the head and the heart to move the target market to take action. They communicate a brand value proposition that fulfills both the rational and emotional needs. After all, people don’t buy chocolates on Valentine’s Day simply to satisfy hunger. […]