Marketing and Advertising

Invited to Pitch? 5 Must-Dos To Win

Posted on

Spooked by the latest New Business Pitch? Five wickedly smart things Advertising Agencies should do Right Now. Most of my posts wax a bit philosophical. This one is the opposite. It provides practical, tactical and dare I say, prescriptive agency new business development advice. It also reflects the degree of urgency many creative, media and […]

Agency Performance

2018 Budget Season is Here

Posted on
Budgeting

A New Mentality – It’s Time for Agency Partners to Embrace 2018 Budget Season Marketing can be lots of fun— budgeting season is not. With crisp fall weather as a reminder that fourth quarter is around the bend, companies that hire creative and media agencies will soon begin the ritual of annual budgeting and planning. […]

Uncategorized

Talking Turkey: The Act of Coming Together

Posted on

Expectations are high during the holiday season when we gather with family, friends and co-workers. The more the merrier sounds inviting. Yet, the reality of many people getting together at home or at work can be wrought with difficulty. Whether we’re over-engineering how to deep-fry the turkey or allocating budgets for the new year, joint […]

Uncategorized

Not-So-Lazy Days of Summer: Advice for Ad Agencies & Clients

Posted on

Not-So-Lazy Days of Summer Some agency-client work effort may seem to ease during summertime, but the 2016 planning season is on the marketer’s horizon.  And coming with it, the predictable rituals of iterative plans, process and robust information exchange. High performing marketing leaders are usually thinking ahead even when out of office and beach-combing. Savvy […]