Marketing and Advertising

Invited to Pitch? 5 Must-Dos To Win

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Spooked by the latest New Business Pitch? Five wickedly smart things Advertising Agencies should do Right Now. Most of my posts wax a bit philosophical. This one is the opposite. It provides practical, tactical and dare I say, prescriptive agency new business development advice. It also reflects the degree of urgency many creative, media and […]

Agency Performance

2018 Budget Season is Here

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Budgeting

A New Mentality – It’s Time for Agency Partners to Embrace 2018 Budget Season Marketing can be lots of fun— budgeting season is not. With crisp fall weather as a reminder that fourth quarter is around the bend, companies that hire creative and media agencies will soon begin the ritual of annual budgeting and planning. […]

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Talking Turkey: The Act of Coming Together

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Expectations are high during the holiday season when we gather with family, friends and co-workers. The more the merrier sounds inviting. Yet, the reality of many people getting together at home or at work can be wrought with difficulty. Whether we’re over-engineering how to deep-fry the turkey or allocating budgets for the new year, joint […]

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Not-So-Lazy Days of Summer: Advice for Ad Agencies & Clients

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Not-So-Lazy Days of Summer Some agency-client work effort may seem to ease during summertime, but the 2016 planning season is on the marketer’s horizon.  And coming with it, the predictable rituals of iterative plans, process and robust information exchange. High performing marketing leaders are usually thinking ahead even when out of office and beach-combing. Savvy […]

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Let’s Talk: Ad Industry’s New Frontier

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“Culture drives great results.” – Jack Welch The ability to articulate the most remarkable aspects of organizational culture can be elusive for both client-side marketers and advertising agencies.  Both parties seek to find each other, work well together and produce brand communication with hyperbolic traction in this fluid marketing environment. Agency leaders show ever-increasing appreciation […]

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Cultural Fit: Clients & Ad Agencies

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Cozy or Chilly? February inspires us to take stock of our relationships. The quality of our relationships directly impacts how we think, feel and function. We celebrate those that are a source of joy. When we align with partners on the important things, like what success satisfies us or how best to spend our resources, […]

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How Ad Agencies Accelerate Digital Literacy, Culture Change

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Bring the Outside In As marketing-oriented companies continue to invest resources to build awareness, drive sales, and develop customer loyalty, C-suite executives agree on one thing: their digital strategy and capability development is a 2015 priority. It’s no longer enough to have some digital capabilities. It’s critical to have the right capabilities focused on the right things […]