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Marketing

Change Management is Marketing. Earn a Triple A Rating: Marketing leaders today are valued for their business acumen, analytical minds and adaptability. Most are focused on helping their companies implement fundamental shifts in the digital economy to retain customers and find new ways to grow. The best ones see themselves as agents of change. In […]

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How Many?

Agency Search

Sweet Question.  How many Advertising Industry Agencies does an advertiser need to evaluate to find the right one? Knowing how many of anything is a balance of how many we think we want vs. how many are actually good for us. When is many too many? When is many still not enough? How many is […]

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Win Like A Buc

Cultural Fit

A week ago, we witnessed Tom Brady and the Tampa Bay Buccaneers become NFL champions. While anyone can read the box score, the real storyline for the game is as valuable a lesson for Marketers as it is for football and following the principles of the playbook will help any team win more often. Let me start […]

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Become Undeniable

Cultural Fit

Agency Growth doesn’t come from just winning a pitch. When a pitch is won, there’s something that usually matters more than anything else. The win is rarely just because of a piece of work, a plan or an impressive tech stack. The deciding factor is the totality of the entire team coming together. The choice and the agency become undeniable. I’ve lost count of how […]

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Culture can be your Superpower

Cultural Fit

How to Build Cultural Capital in a messy world As eyes stayed glued to media outlets reporting election results, one thing becomes more clear. Today people make choices through the lens of character, values and cultural filters as much as they consider issues of politics and public policy. We are voting for the who and the how […]

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Sound the Call for Cultural Connection

Cultural Fit

Strengthen Marketing Teams, Increase Cultural Capital Cultural Capital is the emerging frontier of competitive advantage. Brands need it more than ever. Increasing cultural capital starts with building influential connections through the company’s teams of marketing resources. The brand teams, creative agencies and digital marketing suppliers who work closely together to make sure the brand shows […]

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Elephant Theory

Agency Search

Three elephants walk into a bar… It sounds like the start of a joke, but there is nothing funny about the impact that a few elephants can have on the retail landscape. While there are many, let’s start with the three named Google, Amazon and Walmart. Here’s the Punch… Google can put Amazon out of business. Amazon […]

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