Let’s Talk: Ad Industry’s New Frontier

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“Culture drives great results.” – Jack Welch The ability to articulate the most remarkable aspects of organizational culture can be elusive for both client-side marketers and advertising agencies.  Both parties seek to find each other, work well together and produce brand communication with hyperbolic traction in this fluid marketing environment. Agency leaders show ever-increasing appreciation […]

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How Ad Agencies Accelerate Digital Literacy, Culture Change

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Bring the Outside In As marketing-oriented companies continue to invest resources to build awareness, drive sales, and develop customer loyalty, C-suite executives agree on one thing: their digital strategy and capability development is a 2015 priority. It’s no longer enough to have some digital capabilities. It’s critical to have the right capabilities focused on the right things […]

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