Marketing and Advertising

Invited to Pitch? 5 Must-Dos To Win

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Spooked by the latest New Business Pitch? Five wickedly smart things Advertising Agencies should do Right Now. Most of my posts wax a bit philosophical. This one is the opposite. It provides practical, tactical and dare I say, prescriptive agency new business development advice. It also reflects the degree of urgency many creative, media and […]

Agency Performance

2018 Budget Season is Here

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Budgeting

A New Mentality – It’s Time for Agency Partners to Embrace 2018 Budget Season Marketing can be lots of fun— budgeting season is not. With crisp fall weather as a reminder that fourth quarter is around the bend, companies that hire creative and media agencies will soon begin the ritual of annual budgeting and planning. […]

Agency Search

Determine Cultural Fit – 3 Steps for CMOs

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Marketing leaders focused on digital transformation need to find creative agencies and media partners that can anticipate what opportunities exist, and then partner together to get the job done. Cultural fit is key! The holy grail for CMOs is high performance teams with well-choreographed movements among agencies, brand partners and their own people. Their job […]

Advertising Management

Summer Project Worth Doing: Upkeep for Advertising Agency-Client Teams

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Summertime is the perfect season to invest effort in improving how client-agency teams work together, and fix it if they are not. As leading advertising industry consultants, we see current reasons behind the ongoing churn in client-agency relationships: Companies change ad agencies to bring on additive capability they don’t get from current resources or to resolve a problem with their current […]

Agency Search

April Showers- It’s Raining Agencies!

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Find a Digital Agency

Marketing leaders today are showered by the number of advertising agency suppliers promising digital capability and insight. The industry continues to evolve as it responds to advertiser demand. Companies, organizations, and brands seek to engage across multiple media platforms with targeted consumers. It’s a cacophony of options (love that word!) marked by an exciting convergence […]

Agency Search

Find Advertising Agency Talent That Builds Brands

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Fresh Creative Communication Starts with the Right Partners  My red-headed, Irish-Scottish grandmother made a fresh-baked pie each morning from scratch. These delectable acts of creation and self-expression stood on a tiered pie stand in the corner of her kitchen counter. The newest pie of the day was featured on top, with the partially eaten, day-old […]

core values

Rekindling the Romance of Business

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Unbox the Dress

When Core Values Align with Work – Love Strikes On rare occasion, true love strikes. In business, this compelling feeling happens when we see the opportunity to create something new and potentially meaningful for others in the world; when we get to apply our talents and core values, and working together with people we love […]

Marketing and Advertising

It’s a Jungle Out There: Rethink Social Marketing Team Practices in 2017

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Social Marketing

Today’s marketers want to attain omni-channel consumer engagement. But with evolving platforms, technologies and social strategies – it’s a jungle out there. Larger organizations discuss centralized vs decentralized team design and in-sourcing vs outsourcing options. In smaller, growing companies leaders seek more hands on deck to improve how they manage their brand messaging across social […]

Agency Search

RCG Consulting Rebrands in the New Year

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RCG Consulting Group updates brand and web presence to ROJEK Consulting Happy New Year! As marketing, advertising and digital media industry experts we want to “walk the talk” and have our own digital presence be easy to find for companies and agencies. Effective now, www.rcgconsulting.com is www.rojekconsulting.com. We have expanded our www.rcgconsulting.com services for clients as well […]

Agency Performance

Blood, Baseball & Business

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What Motivates Championship Team Performance? The Cleveland Indians are a high performance team that continues to give their blood, sweat and tears this postseason. Fans are acutely aware that the close-knit brotherhood keeps their sights on the bigger picture: Winning the World Series – for the first time since 1948. Like our beloved Cavs, ending a […]

Agency Search

The Business Case for Letting Go

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“All the art of living lies in a fine mingling of letting go and holding on.”  -Havelock Ellis, British Psychologist People have a hard time letting go of things that were right for them in a prior time.  Sometimes the feeling is nostalgic but fleeting, like when we let go of an old but favorite […]

Organizational Culture

Unpacking the Win

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EQ Agency Search

Usually there is only one winner. Marketing leaders make agency-hire decisions based on a very rationale selection process, yet the final it’s-time-to-pick-the-winner conversation is steeped in a lot of feel-good sentiments. All things being vetted, scoped and priced, the client will choose the agency that they feel “gets us better than anyone else”. In three […]

Conflict Resolution

SuperHeroics Series: How Heroes Handle Infighting

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Two highly anticipated star-studded films of the year are DC’s Batman vs. Superman: Dawn of Justice and Marvel’s Captain America: Civil War. The titles foreshadow stormy days ahead. Batman fights Superman? Aren’t they both good guys?  And the beloved Avengers are forced to pick sides in the dual between what, independence and accountability? Infighting is a common in […]