Not-So-Lazy Days of Summer Some agency-client work effort may seem to ease during summertime, but the 2016 planning season is on the marketer’s horizon. And coming with it, the predictable rituals of iterative plans, process and robust information exchange. High performing marketing leaders are usually thinking ahead even when out of office and beach-combing. Savvy […]
“Culture drives great results.” – Jack Welch The ability to articulate the most remarkable aspects of organizational culture can be elusive for both client-side marketers and advertising agencies. Both parties seek to find each other, work well together and produce brand communication with hyperbolic traction in this fluid marketing environment. Agency leaders show ever-increasing appreciation […]
Marketing-oriented companies and advertising agencies today seek smart and resourceful people to impact business outcomes. Finding, engaging and keeping best of class talent that aligns with capability need, culture and core values is a strategic imperative. People costs are more often than not, the lion’s share of the expense. The sources of talent, be it […]
“To me, teamwork is the beauty of our sport, where you have five acting as one. You become selfless.” – Mike Krzyzewski Advertising in 2015: Team Sport By design or default, it doesn’t matter. Growing companies and leading brands today sign up multiple ad agencies and marketing communication suppliers to create, produce, and distribute brand […]
Cozy or Chilly? February inspires us to take stock of our relationships. The quality of our relationships directly impacts how we think, feel and function. We celebrate those that are a source of joy. When we align with partners on the important things, like what success satisfies us or how best to spend our resources, […]
Bring the Outside In As marketing-oriented companies continue to invest resources to build awareness, drive sales, and develop customer loyalty, C-suite executives agree on one thing: their digital strategy and capability development is a 2015 priority. It’s no longer enough to have some digital capabilities. It’s critical to have the right capabilities focused on the right things […]
And now we welcome the New Year, full of things that have never been. – Rainer Maria Rilke, German Poet The inherent attraction of anything new is the sense of expansive possibility it affords us; the way a new color refreshes an old room or a new diet inspires us to think we can actually drop old […]
Five Client Needs Ad Agencies Can Fulfill in 2015 Clients value their advertising agency teams and performance in obvious ways. Yet there are some unsung client needs that can inform every agency’s play book. Agencies with good field position can provide these important contributions to their clients to deepen the ties that bind them, insulate […]