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Cultural Fit: Clients & Ad Agencies

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Cozy or Chilly? February inspires us to take stock of our relationships. The quality of our relationships directly impacts how we think, feel and function. We celebrate those that are a source of joy. When we align with partners on the important things, like what success satisfies us or how best to spend our resources, […]

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How Ad Agencies Accelerate Digital Literacy, Culture Change

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Bring the Outside In As marketing-oriented companies continue to invest resources to build awareness, drive sales, and develop customer loyalty, C-suite executives agree on one thing: their digital strategy and capability development is a 2015 priority. It’s no longer enough to have some digital capabilities. It’s critical to have the right capabilities focused on the right things […]