Marketing leaders who exceed growth targets and achieve ROI for their media investment rely on data-driven media measurement and performance systems to make smart decisions about media resource allocation and strategy.
Marketing leaders need to feel confident and have proof points that they have engaged the best choice of media agency partners. Marketers responsible for the investment of media expense want to do so with clearly defined performance goals and media measurement systems in place.
Procurement leaders want to ensure best practices in media accountability, strategic value and financial stewardship serve as the basis of media agency selection and retention.