The agency world spends a great deal of time trying to understand the outside cultural context for the work they do, when we have learned it’s the culture inside the agency that shapes the success of the agency. A healthy culture is one that sustains during the toughest of time, connecting people even when we can’t gather together like we used to.
Agency culture is not about a ping-pong table, coffee bar, WFH or flexible days off, but something far more important that inspires all. It’s often shared values that connect us, motivate us and inspire the purposeful work we want to do.
Custom-designed for the marketing and advertising industry, our proprietary cultural assessment tools help clients make great agency hiring decisions with confidence.
They also help agency leaders measure and define the unique elements of a healthy, thriving agency culture for continual growth and success.