Healthy Agencies Are Growing Agencies
Companies and their marketing leaders hire the agency with the people they trust and want to work with. Agencies with healthy cultures and happy, productive teams.
They choose the authentic and cohesive agencies that get them, and align with their own company values. The winning agencies are the ones they trust to help them navigate a world of rapid change, working closely together under pressure.
High performance, cohesive teams and collaborative agencies with strong cultures are seen as valued contributors to clients today.
An agency’s organizational cultural health and well-being is an asset to be managed, critical to success in marketing and advertising industry.
Agency leaders agree that a strong organizational culture with clear values influences employee engagement and retention. It also elevates work quality.
Engaged employees plus performance impacts current client satisfaction and retention.
Culture Wins New Clients
A healthy culture also impacts new business success and revenue growth.
An agency with a healthy culture shows up and presents well, with authenticity and confidence in who they are and what they can do for others.
Questions Agencies Ask
How do we talk about our culture?
What matters the most to people today?
What are our cultural strengths?
What are our cultural constraints?
Are leaders aligned?
Where do we go from here?
How do we grow bigger and better?
Answers We Provide
- Our proprietary CultureFit™ platform empowers leaders to measure what matters the most for sustainable success within the advertising industry.
- Our cultural assessment tools measure agency cultural attributes, looking at both current, emerging core values and future cultural ambitions.
- Confidential Agency Culture Study Results provide a clearer view of how your cultural values can help the agency show up in the world.
- Agency leaders learn which strengths to lean into as well as the cultural constraints that can drain energy and limit agency growth.
- Agency leaders can also measure organizational change towards vision and goals over time.