How Franchise Brands Grow Faster

Posted Posted in Advertising Management, Agency Search, Brand Management, Cultural Fit, Marketing, Marketing and Advertising, Organizational Culture

Marketing Resource Management for Franchise-based Brands Most franchise brand marketers agree they operate within unique company cultures with distinct opportunity and challenge. CMOs continuously champion the cause for investment in marketing and advertising to accelerate brand growth and expand the network. The top performers understand in-housing vs outsourcing strategies to make the most of their […]

Open vs. Closed Agency Review?

Posted Posted in Advertising Management, Agency Search, Cultural Fit, Marketing and Advertising

New Practices for Brand Marketers The search for the right marketing agency and creative partner is a little bit like going to the dentist. It can bring you the anticipation of feeling refreshed and confident or depending on your prior experiences, that all too familiar sense of dread.   Traditional agency sourcing models have evolved […]

Are you CMO Material?

Posted Posted in Marketing, Marketing and Advertising, Organizational Culture

Change Management is Marketing. Earn a Triple A Rating: Marketing leaders today are valued for their business acumen, analytical minds and adaptability. Most are focused on helping their companies implement fundamental shifts in the digital economy to retain customers and find new ways to grow. The best ones see themselves as agents of change. In […]

Advertising Agency Partners ROJEK

Feasting Together: Enjoy Agency Partners at the Table

Posted Posted in Advertising Management, Agency Search, Cultural Fit

This is an update of a popular post regarding advertising agency search and multiple agency teaming practices. Plus I recommend a useful new book by a fellow “lover of collaboration”. Enjoy this second helping! The Gathering Whether preparing the table for a big family event or tackling an ambitious marketing goal, mobilizing the right team […]

AdWeek Article: Moen Selects Havas Chicago with the help of ROJEK

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Rojek Consulting is proud to have taken part of Moen’s selection of Havas Chicago as its lead Creative/Media Agency. We pride ourselves in connecting our clients with the right agency. Because we stressed the importance of having the organizational culture of an agency be complimentary to that of a client, we were able to successfully connect […]