advertising Archives - ROJEK Consulting

Agencies: It’s never tied at halftime.

Posted August 15, 2022September 1, 2022 Michael GoldbergPosted in Advertising Management, Agency Performance, Conflict Resolution, Marketing and Advertising, Organizational Culture

Agency leaders need a game plan to finish strong and avoid the tie.

Under the Mask

Posted June 7, 2021June 7, 2021 Michael GoldbergPosted in Agency Search, core values, Cultural Fit, Marketing and Advertising

Marketers Look Under the Mask to a new era with new awareness on how people and their core values impact successful client-agency team practices

Shifting Sands

Posted March 4, 2020October 7, 2020 Lorraine StewartPosted in Marketing, Marketing and Advertising

How should Ad Agencies be rebranded? Marketing leaders can feel pressure to justify the dollars spent on advertising agency fees yet are reliant on external advertising industry suppliers to execute their brand strategies. They face questions regarding the future need for external agencies, their value and of course, their ROI. Perhaps the advertising industry suffers […]

President’s Day Meets Brand-Building

Posted February 14, 2020October 7, 2020 Lorraine StewartPosted in Agency Search, Brand Management, In House Agency, Marketing, Marketing and Advertising

Charming Lesson for Marketing Leaders One could argue that most elected officials are brand-builders in their own right, masters at tailoring their message for the market. But the history buffs among us can look to our favorite brand-building President, Theodore Roosevelt, for some fresh inspiration. Widely considered by historians to be one of the best […]