Agency Search

Elephant Theory

Posted on

Three elephants walk into a bar… It sounds like the start of a joke, but there is nothing funny about the impact that a few elephants can have on the retail landscape. While there are many, let’s start with the three named Google, Amazon and Walmart. Here’s the Punch… Google can put Amazon out of business. Amazon […]

Marketing and Advertising

Road to Brand Recovery

Posted on

Do We Still Need Advertising Industry Agencies? In a stalled economy marked by decreased sales, reduced work forces and slashed media budgets, companies may think that marketing leaders no longer need their advertising agency partners by their side. At least not like they used to. Under pressure to conserve cash, brands may think that their […]

Agency Search

Determine Cultural Fit – 3 Steps for CMOs

Posted on

Marketing leaders focused on digital transformation need to find creative agencies and media partners that can anticipate what opportunities exist, and then partner together to get the job done. Cultural fit is key! The holy grail for CMOs is high performance teams with well-choreographed movements among agencies, brand partners and their own people. Their job […]

Agency Search

The Business Case for Letting Go

Posted on

“All the art of living lies in a fine mingling of letting go and holding on.”  -Havelock Ellis, British Psychologist People have a hard time letting go of things that were right for them in a prior time.  Sometimes the feeling is nostalgic but fleeting, like when we let go of an old but favorite […]