Cultural Fit.

Become Undeniable

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Agency Growth doesn’t come from just winning a pitch. When a pitch is won, there’s something that usually matters more than anything else. The win is rarely just because of a piece of work, a plan or an impressive tech stack. The deciding factor is the totality of the entire team coming together. The choice and the agency become undeniable. I’ve lost count of how […]

Cultural Fit.

Culture can be your Superpower

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How to Build Cultural Capital in a messy world As eyes stayed glued to media outlets reporting election results, one thing becomes more clear. Today people make choices through the lens of character, values and cultural filters as much as they consider issues of politics and public policy. We are voting for the who and the how […]

Cultural Fit.

Sound the Call for Cultural Connection

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Strengthen Marketing Teams, Increase Cultural Capital Cultural Capital is the emerging frontier of competitive advantage. Brands need it more than ever. Increasing cultural capital starts with building influential connections through the company’s teams of marketing resources. The brand teams, creative agencies and digital marketing suppliers who work closely together to make sure the brand shows […]

Agency Search

Elephant Theory

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Three elephants walk into a bar… It sounds like the start of a joke, but there is nothing funny about the impact that a few elephants can have on the retail landscape. While there are many, let’s start with the three named Google, Amazon and Walmart. Here’s the Punch… Google can put Amazon out of business. Amazon […]