Advertising Agency Search & Selection Consultants
Launch a Smarter Agency Search.
For more than 25 years, ROJEK Consulting has perfected strategic advertising agency search and hiring practices. We help companies find the right agencies and mar-com suppliers to build integrated and talented teams based on creative capability, cost and cultural fit.
Client Services
- Find Your Agency - Full Service Search
- FastTrack™ Agency Search - For Projects
- Improve Agency Performance
- Build Your Agency Team Roster
- Coach on Call Service for CMOs
- Non-profits Referral: The HoneyTap Project™
Prepare to Grow. Pitch to Win.
With more than 25 years of client consulting and advertising industry expertise, ROJEK offers advertising agencies customized, strategic consultation and proprietary resources to help them succeed and attract the clients they want to grow.
Agency Resources
- Register Your Agency
- Agency Growth Toolkit©
- Agency Growth Workshops
- Agency CultureScan© Services
- Coach-on-Call Service for Agency Leaders
- The Honey Tap Project™
Agency Consulting Services
New business revenue is vital for agencies of all sizes, yet year over year growth is tough. ROJEK offers advertising agencies expert industry consulting advice to help agency leaders growth their revenue and retain their clients.
Purchase the Agency Growth Toolkit© onlineGet to Know Us through Client Company & Agency Testimonials
"Rojek really has the whole agency search process down to a science. They led us seamlessly through what would have otherwise been a very overwhelming undertaking. Lorraine’s proven methodologies combined with her expert counsel kept us on track and centered. Most of all, Lorraine and her team genuinely care about finding you the exact right fit. They get to know your team at a deeper level and have just as rich an understanding of the agency teams. There’s no patented process for that – it comes with having made many successful client/agency matches and a lot of hard work on her clients’ behalf. I’d recommend Rojek without hesitation. "
— Director, Marketing for Cub Cadet, MTD Products
"It should not remain unsaid that we could not have done this without you. Not only did you develop and manage what is an incredibly arduous and time consuming process, but you managed to keep calm throughout the madness and grounded in what was important – an amazing feat in itself! Once again, Rojek has over-delivered on the task at hand.
Most importantly, your entire team is genuinely a pleasure to work with. I have enjoyed every second of working with you guys and am excited that I have been able to share your awesomeness with a whole new group of people."
— Senior Vice President, Marketing Planet Fitness
"ROJEK helped me overcome huge obstacles in my search for the right agency partner.
RCG took time to understand our vision and provided valuable data, insight and support during every stage of the agency search process, from initial inquiries and agency visits to final presentations and timely follow-ups.
I would not want to go through another agency search without RCG. Their Culture Scan in particular was a unique exercise and proved valuable in finding the right agency partner while helping us to solidify our own values as an organization. So grateful!"
— Executive Director, Brand Development at FirstLight HomeCare
"Hill Holliday recently participated in a new business review led by ROJEK Consulting. Lorraine Stewart and her team ran a great process and were impressive from start to finish. Their emphasis on the importance of matching brands with the right agency partner fosters relationships that are strategically and creatively grounded, and their unique screening process ensures that clients and potential agencies are culturally aligned from Day 1. Trusting an agency review to ROJEK Consulting guarantees that the review will be well run and focused squarely on the client’s business objectives. ROJEK turned what can be an exhausting process into an incredibly refreshing, transparent, collaborative experience. It was a true pleasure to partner with them!"
— Chairman & CEO, HILL HOLLIDAY
"RCG understands large companies better than they often understand themselves. We had worked together on a large re-organization project and I was amazed by the insights into work flow, structure and efficiencies; RCG provides a real value-add that is often hard to find in a sea of "consultants"…works on clients issues as if they are their own, has admirable integrity and is results focused."
— Senior Vice President of Sales at Universal Orlando
"There is no better resource than ROJEK Consulting Group for understanding how the agency industry works, and how to structure business relationships with advertising agencies to get done what you need to."
— Former Keybank CEO, Current Member, Board of Directors | Ally Financial
"Rojek Consulting is incredibly gifted at helping clients build and redirect their internal cultures and organizational structures. In a Search Consultant capacity, Rojek goes very deep into both client and agencies organizations to help clients find the right agency partner for the long haul. I would recommend Rojek to any client who wants serious attention to the long term success of their marketing organization."
— CEO at TM Advertising/Dallas
"Our global business challenges and opportunities are complex and interconnected; we sought an intelligent marketing consultant to assist us in our values-based personal and professional brand communication strategies. We found that in spades in Lorraine Stewart. Her team excelled in sourcing the most qualified and forward thinking creative resource, AR/NY, to support us in varied brand architecture assignments to inspire confidence across investor constituencies. Our values of integrity, discipline and innovation guided our complex strategy work. We are forever thankful for setting the right course for our business brand with assistance from RCG."
— Chairman and Chief Executive Officer | Blumberg Capital Partners
"I want to thank you for running a really outstanding review. Clearly top notch. You did everything we could possibly imagine to help us understand client’s business, culture and needs. The team really celebrated your leadership in our final rehearsal today. Congrats on a job well done."
— VP Business Development, Campbell Mithun
"“ROJEK is able to understand what generates great work… partnership. Their consulting process helped me manage the agency search and their strategic counsel provided tremendous value. "
— SVP Marketing, Donatos Pizza
"“The Rojek Consulting Group stepped into a very volatile situation, marked by fear and concern on the part of Trinity’s member organizations that corporate was going to centralize the media function, effectively minimizing members’ control over this important element of their communications efforts. The thoroughness and sensitivity that RCG brought to the project coupled with their focus on media best practices significantly elevated our organization’s media knowledge while galvanizing both corporate and member organizations’ commitment to improving our media stewardship efforts."
— Director, Corporate Communications, BCBS/Trinity Health System
"ROJEK Consulting Group played an instrumental role in our agency review process. We are a complex research driven, scientific organization and their proprietary metrics evaluation helped provide a successful outcome. They have a high level of professionalism and a keen insight into the world of advertising agencies and marketing. They added significant value to the overall process and understand how to match agency cultures with client organizations."
— Director, Marketing, Advertising and Promotions, American Heart Association National Office
"“RCG embodies best practice thinking on the subject of managing your agencies for the greatest impact on your brand and your business."
— Senior VP, KeyCorp Advertising & Direct
" “The folks at RCG led our organization through an incredible process which enlightened, inspired and energized our entire franchisee organization on a subject which everyone had an opinion about, but no one really knew which agency would do the job we needed. They were fantastic."
— Chairperson, MBE Advertising Advisory Council
"Overall, added great value and insight into the process. We could not have accomplished this without RCG. The process they took us through was phenomenal. It added a level of integrity, reduced bias, and helped quantify every step of the way, making our ultimate choice defensible. This was money well spent and I would recommend Rojek to anyone searching for a new agency. "
— VP, Direct Marketing, National City Bank
"“RCG took a complex internal and external situation and not only gave us clear, quantifiable direction, but built consensus within our internal committee whose representatives often had widely varying goals."
— Senior VP, Chief Officer Marketing for Denny’s
"“RCG’s process allows a client to evaluate agencies not just on factual information but based on cultural fit which was extremely important to our operationally oriented company.” "
— VP - Marketing & Site Selection, WHITE CASTLE SYSTEMS
"“I've worked with RCG for over 15 years and can attest to the fact that they deliver. This is no cookie cutter approach, but a smart process that helps companies articulate their needs, and then identifies the right partners. The agencies we found through RCG were all the best of matches! RCG's team conducted the Advertising Agency search for PURELL, recommended Consumer Group strategies, processes and organizational structure."
— VP Consumer Group & CMO, GOJO Industries
"As Managing Director of Business Development at Colle+McVoy, I recently had the privilege to work closely with Lorraine and Dave at ROJEK. It surely was one of the best experiences I have had with an advertising agency search consulting firm. Their approach is very comprehensive and focuses on ensuring an authentic match between the client and the agency all from the get-go. Their level of professionalism is top-notch. I'd be honored to work with them again!"
— Managing Director, Colle+McVoy – Minn.
"The 4A’s community and the broader marketing services industry are fortunate to be the beneficiary of Lorraine’s compelling thought leadership. The Rojek Consulting Group are thought leaders on organizational culture. Lorraine has studied agency and marketer cultural dynamics. She has invested in agency culture research and RCG has developed proprietary tools such as CultureScans® Profile to help probe and analyze cultural compatibility. "
— EVP, Agency Management Services | American Association of Advertising Agencies New Shoes: How an Understanding of Organizational Culture can improve the Performance of the Advertising Industry – AAAA
""On behalf of our entire team at McCann Detroit, I thank you for playing such a helpful and productive role in the recent Universal Orlando agency review. Although the decision did not go our way, the process we went through, the ideas we generated ... and the meetings we held were productive and motivating. A big reason for this is the very balanced and caring role you played in the process. The UO team was lucky to have you stewarding this process. So were we."
— President | McCann Detroit
"The quality of RCG work is impeccable …detail orientation helps craft the agency reviews with an eye to both the relationships that are being fostered, along with the expertise that the client is looking for. RCG provides an incredible amount of feedback to help agencies succeed in the agency search. I have worked with all the major search consultants, and none of them provides as much guidance to us throughout the process."
— Sr. Vice President, Director of Marketing | MARC USA, Pittsburgh
"I have to say, that the Agency Growth Tool Kit is very much on target and very relevant, particularly for the vast amount of agencies that do not have a disciplined approach to business development – and for that matter, a strategy for the marketing and growth of their organization. Very well put together. . . I applaud you for investing the thought and creativity into this tool and making it as comprehensive as you have. Wow!"
— President at Brunner, Pittsburgh-Atlanta
"Lorraine Stewart has great depth of professional marketing knowledge, across many industries. She can speak with authority on subjects ranging from brand identity to organizational and team design to the changing digital world, and her ability to clearly and concisely teach individuals what “best in class” looks like and how to apply that to a given situation is very strong. She is a marketing expert on par with anyone I have ever met or whose work I have read. I have worked with her company Rojek Consulting several times."
— Senior Vice President, Advertising & Creative Services | Sterling Jewelers, Akron, Ohio
"What ROJEK does in this process is unlike any search consultant we have ever worked with; the caliber of strategic input and client organization you provided is like nothing we have experienced, allowing us to have the optimal conditions to produce our best work."
— Former CEO | JWT New York
"As an early entrant in the “agency search” business, Rojek Consulting was able to introduce services and technology based tools that not only enhanced the efficacy of the agency search process, but that expanded the scope of “search” from mere matchmaking, carving out a leadership position for RCG as marketing service vendor network optimization experts. Her innovative approach to diagnosing organizational issues, uncovering process gaps and assessing client needs and desires provided a foundation for effectively identifying the basis for improving the client-agency relationship. Where a change in relationships was warranted, Rojek Consulting’s unique behavioral assessment tool proved invaluable in sourcing agency alternatives that were culturally aligned with the advertiser.
The net result: a more effective agency change management process and longer, more productive relationships."
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— Partner | Evolutionize, LLC St. Louis
"I recommended her firm, RCG Consulting, to lead our organization, Travelocity.com, in our nationwide search for a compatible advertising agency partner. As Associate Creative Director for Travelocity at the time, I had been tasked with leading the effort to find an agency consulting firm. I researched the marketplace, and found 4 or 5 similar firms that appeared to be a good match. Once I met with Lorraine in person, I knew her firm would be ideal for us. Not only was she the type of person with whom I could connect right away, she also made this whole, daunting process seem infinitely manageable. She explained her search process in detail, why cultural compatibility mattered, and what to expect, each step of the way. I cannot think of a more qualified, inspirational, or approachable professional to put in the midst of agency personnel and the business community."
— Creative Director | Triad Business Marketing, Dallas/Houston (former VP travelocity.com)
"Lorraine is incredibly intelligent and able to grasp the most complex of business issues, from the manufacturing processes of an operation to financial structures. The overriding observation as I worked with Lorraine over two years is that her leadership ability built on character. As a highly experienced professional serving clients around the world and a retired Big 4 Consulting Firm Partner, it is without reservation, that I can say that Lorraine has the fortitude with unique blend of skills to lead an organization with character, commitment, and intellect."
— Retired Partner | Ernst & Young LLP Client Services Leader, Deloitte Management Consulting
"ALLTEL Communications is a company that believes in attaining results. As a fiscally responsible company, when the time came to review our relationship with our current agency of record, we sought outside "best practice" council. Out of 10 Agency Search consultants interviewed, we selected four to present to ALLTEL's marketing team. The Rojek group rose to the top and was unanimously was selected. Their process made for an orderly and comprehensive review, and allowed time for the agencies to present their best ideas and approaches in a fair and equitable manner. "
— VP, Marketing Communications ALLTEL
"Lorraine is one of our most popular presenters given the insight she offers into the client head set. She graciously offers substantive and real world advice to hundreds of agencies attending our annual conferences on what it takes to compete for advertisers new business today, having seen the best and worst of what our industry offers."
— Managing Partner | Mirren Advertising Industry Leadership Development & New Business Conferences, New York
"Dave is a consummate professional. He has outstanding project management skills that make Rojek-run agency reviews as professional and efficient as any in the industry. He is also very smart and highly responsive. He adds great value to any client. I have had the opportunity to work with Dave over the years on reviews that Rojek has handled and he is a joy to work with. He is very responsive and professional. Dave is also has a great understanding of agency culture having analyzed the raw data on the topic for many years. He is highly respected by clients and agencies for his responsiveness and trustworthiness with competitively sensitive information. Every encounter with him over the years reinforces that he is the consummate professional that makes Rojek stand apart!"
— Executive Vice President - The List Partners, Inc. ; President - Catapult New Business
"My professional experience with ROJEK spans over 12 years and has included talent search, organizational behavior and process best practices, ad agency review and search for Rubbermaid and GOJO. Lorraine has the industry expertise and professional “chops” to provide objective guidance and counsel when seeking the best marriage between Client and Agency. She streamlines the process, manages resources, and optimizes timelines and budgets, while providing excellent communication and follow-through.
I wouldn’t start an Agency search without her!
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— Former Brand Manager, Rubbermaid Products, Current Freelance Brand Strategist | Brand Equity Builder
"I enjoyed working with Tina at Rojek Consulting Group and found her to be a consistently strong contributor to the business...resourceful, excellent communication skills, strong organizational skills, team player."
— Chief Talent Officer, Resource/ Ammirati, an IBM Company
"Over the last decade plus, I've had the benefit of Lorraine's counsel and advice as a Fortune 500 client-side marketer and as an agency principal. No matter the position or perspective, Lorraine's insight has proven to be invaluable. Her experience, expertise, and judgment concerning effective partnerships between brands and professional services firms is unparalleled. And she shares her wisdom with a grace that others could only hope to emulate. She is an amazing resource and a go-to-thought partner. I highly recommend her.
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— Vice President at Sparks Grove, the Experience Design Division of North Highland, Atlanta
"I have been the CEO of Northlich since 2008 and during this time I have relied upon Lorraine as a highly perceptive and deeply grounded, advertising agency subject matter expert. She has helped us in many ways. Her expertise includes fresh approaches to business development, elevating presentations and developing deeper (and longer lasting) client relationships. She has become a trusted advisor in discussions around talent and culture."
— President and CEO Northlich- Cincinnati
"Lorraine is an accomplished professional that understands the advertising industry and knows how to match key industry experts as a means to ignite marketing solutions. What makes Lorraine above her peers is her commitment to understanding what makes an organization "tick" and more importantly, having an unwavering commitment to investigate and improve the internal organization structure for both industry clients and agencies.
Lorraine's laser focus on organizational development, cultural evolution, and defining key organizational values embeds a more significant value proposition for all involved. Lorraine's input, experience and knowledge allows for efficient performance improvements and her ongoing commitment to her clients allows room for constant improvement.
Above all else, though, Lorraine's integrity is what you will remember most."
— Chief Operating Officer at Brandstar, Formerly Zimmerman- Miami
"The Martin Williams organization has worked with ROJEK many times over that last 20 years. In her role as Founder/leader of the Rojek Consulting Group, Lorraine serves as a marketing consultant to numerous companies and major brands that Martin Williams was interested in acquiring as clients. In each and every engagement, Lorraine's primary goal was delivering an outcome that was best for both companies.
One of the innovations she brought to the agency industry was a focus on the importance of cultural fit. Other companies took note and tried to copy it in some way. This discipline was an extension of her belief that the character of people is as important as the success of their work.
Over the years what impressed our agency the most about Lorraine was her unwavering sense of openness, integrity, fairness and in a word: Authenticity. When she was advising a company on the selection of an agency, it was exciting to get a call from her because everyone knew the search would be fairly run and we would be coached in ways that allowed our team strengths to shine.
Martin Williams is part of the Omnicom Group with agencies, the second largest communication company in the world. I've been acquainted with many marketing consultants over the years, and Lorraine is one of the best."
— Former President /CMO | Martin Williams
"Lorraine is marketing strategist with a real gift for sifting through complexities to find the most important and salient issues. As marketing, media and communications practices face rapid and sometimes unpredictable disruptions, Lorraine has a keen ability to distill through myriad ideas and theories to bring clarity to any marketing challenge. She's a seasoned marketer who's performed at a high-level, yet continues to demonstrate a talent for staying ahead of media trends and technology. She's also a good person who is a real pleasure to work with. You want her on your team."
— VP, Marketing & Communications | Rock and Roll Hall of Fame and Museum
"Through a time tested relationship with Lorraine including agency colleagues, consultancy partners and friendship, I've seen much from Lorraine that creates an enduring message of support and recommendation. Lorraine's bio titled as an "Industry Subject Expert" is the ultimate understatement. How about "Industry Leader, Innovator & Pathfinder". Long before organizational culture became vogue, Lorraine led the way with a POV and innovative process around organizational culture as the key driver in successful agency relationships and work. That view has created a unique consultancy practice the industry regularly seeks for guidance, the person you first call for critical strategic counsel and to acid-test thinking.
I always respect and admire individuals who create long-standing relationships across their career - Lorraine has an abundance of these relationships surrounding her. This is the best evidence of her impact and the legacy for her and her work."
— CEO - Executive Recruiting Firm, Brick House Partners LLC
"The one thing that distinguishes Lorraine personally and professionally is, amazingly, is the same. It is her strong sense of ethics, and the fact she surrounds herself with people of similar ethical clarity. Everyone I work with at ROJEK shares this -a sense of team, a sense of fair play and the total commitment to professionalism.
She remains one of my favorite people in the business."
— Chief Marketing Officer | Merkley + Partners, NY
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