Agency Roster Review

"Having a formal agency evaluation process is imperative at a time of heightened focus on marketing accountability.

The companies that plan regular assessments are likely to identify successful and under-performing aspects of their agency relationships leading to constructive dialogue and exchanges.

This will productively support collaborative integrated marketing and brand building strategies in the long run.”

- Bob Liodice, President and CEO of the ANA

Improve Marketing & Agency Team Performance

With a little time and attention, performance and work quality with current existing agency relationships can be greatly improved. And true collaboration among a company’s multiple agency partners working on behalf of a client company is possible.

Our proprietary 360 PACE feedback system is the perfect way to elevate and build upon existing agency partnerships, to focus teams on what matters the most to client organizations. The confidential discussions and quantitative data produced generates insights and reveals immediate improvement opportunities. All done with spirit of having client-agency teams to work better together.

Improving agency relationships starts with understanding differences in company and agency organizational cultural values; this assessment includes methods of feedback and decision-making within complex organizations where many stakeholders direct agency efforts.

Our consulting work results in:

  • Clarity in roles and responsibilities that shape the agency staffing plans and compensation models

  • Defined goals setting with success tracking against KPI’s of importance

  • Changes in relationship structure to achieve leaner and more agile teams

  • Reduced rework, reduced delays, reduced friction, reduced inefficiencies that drag us down

  • Elevated work product and re-engaged teams ready to move forward

Clarify Roles & Scope of Work

Feedback-Performance Evaluation

Improve Team Culture

Align Compensation & Costs

Improve Supplier Collaboration

Culture at the Heart of it All

Simply put, what sets ROJEK apart is the value we place on Culture. Understanding and fostering healthy team culture is no longer considered a soft skill but an absolutely requirement of marketing leaders today, especially as they partner with agencies and creative talent.

ROJEK has mastered understanding organizational cultural alignment between advertiser and their agencies and frankly, mis-alignments, through the use of quantitative data analysis and qualitative interviewing that elevates understanding. Our proprietary programs are user-friendly, immediately useful and outcome-based.