Senior Consultant

Lynn Blashford

Lynn Blashford is a senior marketing executive, brand strategist, and innovation leader with more than 35 years of experience helping iconic restaurant and consumer brands grow through customer engagement, product innovation, and strategic brand leadership.

As Chief Marketing Officer of White Castle System, Inc., Lynn leads the company’s marketing and R&D organizations, overseeing brand strategy, advertising, media planning, public relations, promotions, social and digital platforms, loyalty and CRM initiatives, merchandising, licensing, and innovation across both restaurant and retail product divisions. Since joining White Castle in 2010, Lynn has helped strengthen and evolve one of America’s most recognized family-owned brands while keeping hospitality, customer experience, and innovation at the center of its growth.

Prior to White Castle, Lynn held senior marketing leadership roles with nationally recognized brands including Donatos Pizza, Long John Silver’s, El Torito, Chi-Chi’s, El Pollo Loco, and Domino’s Pizza. Throughout her career, she has built expertise in field marketing, integrated brand strategy, customer loyalty, operational growth, and consumer engagement across highly competitive restaurant and retail markets.

Beyond corporate leadership, Lynn remains actively involved in industry and community organizations, including the ANA Global CMO Growth Council, ANA Multi-Cultural Committee, and the invitation-only Global Retail Marketing Association. She also serves as Chair of the TourismOhio Advisory Board through gubernatorial appointment and supports nonprofit leadership initiatives through Action for Children.

Industry recognition includes being named to the Nations Restaurant News Power 50 in 2024 and receiving Columbus Business First’s Most Admired Executives recognition.