For more than 35 years, ROJEK Consulting has led the way in creating cultural alignment between marketing leaders and advertising industry agencies through its proprietary cultural assessment.

Why Does It Matter?
Trust is more easily achieved by understanding the value systems by which many client stakeholder and agency relationships connect, collaborate and work better together!

In the 1990’s ROJEK integrated measuring organizational culture into agency reviews for Huffy Bicycles, Society Bank and White Castle Systems, Inc. The early validation of client-agency relationships inspired us to proceed with confidence integrating the CultureFit philosophy into our consulting approach for several decades, accumulating data.

Today, in fast-moving and data-driven times, measuring cultural values has become the key differentiator in what matters the most for agency selection.

The best outcome is how well many company stakeholders and advertising agency partners understand how best to leverage their signature purpose, vision and values in ongoing communication.