Why does measuring cultural values apply to client-agency relationship success?

Agency Search
& Review Services
for Cultural Fit

Our proprietary CultureScanPRO® model is more effective than standard agency supplier sourcing practices, as it’s uniquely designed for the marketing & advertising agency.

Cultural data and core values analytics influence our agency search, review and selection process, ensuring clients & agencies work well together.

Also involved in the ROJEK process:

  • Ensuring expert capability and lack of conflicts

  • Collaborative client-agency engagements

  • Brand strategic objectives & creativity proof points 

  • Case for marketing/media investment

  • Data-driven analytics

  • Recommendations & Proposals

  • Performance Metrics /KPIs

  • ROJEK facilitation for healthy conversations

Measure Positive
Creative Agency
Performance

Understanding and fostering healthy team culture is no longer considered a soft skill but an absolutely requirement of CMOs today, especially as they work with many functions and agencies of all disciplines.

Our proprietary programs and tools are user-friendly, immediately useful and outcome-based.

  • Ethical Guidelines for Advertising and AI

  • Creative: Production, Timeliness, Approval rate of deliverables, Feedback Score on Final Deliverables

  • Audience Engagement: Creative Performance, Consistency Across Platforms, Social Media Engagement Rate, Video View-Through Rate, Click-Through Rate

  • Brand Metrics: Awareness, Perception, Sentiment, Net Promoter Score

  • Leadership: Collaboration, Communication,

  • Financial Management: Stewardship, Budget Adherence, Cost Efficiency 

  • Rights Management: Residual Tracking Rights, Usage, Expiration

Important issue today: Evaluate Effective Media Agency Performance

Media Audit Metrics

  • Collaborative client-agency engagement
  • Brand strategy and creative proof points
  • Case for marketing/media investment
  • Data-driven with data analytics
  • Performance Metrics

Paid Media

  • DSP / Amazon
  • Paid Media Social Media Platform

Media Fraud / Suitability Issues

  • AI Impact
  • Ethical Standards

Software

  • Ad Tracking
  • Website Performance Tracking
  • Media Reporting Software
  • Data Consolidation

Testing / Piloting

  • NPD
  • Creative Campaign Development
  • E-Commerce Platforms