EMPOWER YOUR BUSINESS
In-House Agency Org Design
Navigate Today’s Evolving Demands by Developing Your In-House Agency
An internal creative agency reacts quickly to market changes and opportunities, teaming with internal leaders and brand units. These employees live and breathe the company brands exclusively.
ROJEK can provide an assessment and recommendation for the modification of your marketing organization structure to create an agile, high-performance culture and environment that will build brand value.
Our consulting engagements include:
Qualitative interviews with employees, review of job descriptions (roles and responsibilities), organizational charts, workflows, and current reporting.
Best practices and industry trends with regards to organizational marketing structures, tools & technology.
Report & Recommendation: A consolidated situation analysis, with key findings and recommendations based on a point in time perspective, available data, and scope of work.
A forward-looking perspective on resource attainment, outsourcing, ad agency roster integration/collaboration, knowledge building, and talent acquisition & retention.
“ROJEK understands large companies culture better than they often understand themselves. We worked together on a large re-organization project and I was amazed by the insights into work flow, structure and efficiencies;
ROJEK provides a real value-add that is often hard to find in a sea of "consultants"…their principals work on clients issues as if they are their own, have admirable integrity and are results-focused.”
- SVP, International Sales & Marketing Leader, Universal Orlando
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Building Blocks
Determine the balance between Internal Resources & External Agencies for best performance and cost efficiency.
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Capability Targets
Define the functions that drive results: account planning, creative/design, media management, data analysis and reporting, platforms, production, digital marketing, PR and more!
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Talent is Key
Acquire, retain and train the best talented people for your company. Leadership and Vision, & cultural alignment with key values matters the most.
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Tools Too
Define and refine relevant work process and tools to help teams take the actions that produce desired work.
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Timing Counts
Design and organize the agency you need with a 12-18 month development project plan. Recruit, train and evolve as you go.
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Results Matter
Define in-house performance goals that balance steps towards short term deliverables and build the capability you need for the long term vision.
